GROUPON: Relaunching a brand.

People don’t want more stuff…they want more experiences. This insight led to the brand relaunch of Groupon.

In our campaign launch, we inspired consumers to experience more by positioning the “Haves” vs. the “Have Dones” and said if you’re going to own something…own the experience.

After establishing who Groupon was, we needed to educate consumers on how to use them. We did this by modeling use cases reinforced with a new RTB “Save up to $100 a week on what you do everyday.”

During the holidays that same year, we positioned Groupon as the answer for last minute gifts.

{CAMPAIGN CREDITS: Pat Durkin, CW/CD}

TIFFANY HADDISH REWRITE THE LIST

We continued educating consumers on how and why to use Groupon with their latest 2019 holiday campaign featuring Tiffany Haddish. This campaign encouraged everyone to re-write their holiday wish lists by adding a Groupon experience to them. This was a socially led campaign with over 240 assets created only for YouTube, Facebook and Instagram.

{CAMPAIGN CREDITS: Marissa Rhines, CD/CW}

GROUPON SELECT

In 2019, Groupon introduced a member’s only service: Groupon Select. We developed the platform’s visual identity.